本帖最后由 圣男MR 于 2016-3-7 21:20 编辑
2016年英语学院外国语言学及应用语言学专业研究生复试大纲 （面试时抽查要点）
一、商务英语方向 1.1 Linguistics and Business English 1. Basic Concepts of Business English 2. Discourse analysis and business English 3. Pragmatics and business English 4. Functional linguistics and business English 5. Cognitive linguistics and business English
1.2 Business Knowledge 1. Concepts of international business 2. Corporate culture 3. Leadership and organizational structure 4. Corporate social responsibility and ethics 5. Business presentation and negotiation 6. Marketing mix and sales 7. Human resources management 8. Accounting and financial analysis 9. Enterpreneurship and innovation 10. Consumer behavior 11. e-business and internet 12. Basic concepts and principles of economics (e.g. production, price, cost, value, GDP, inflation, stock market, equity, foreign exchange rate, butterfly effect, broken window theory, etc.) 13. Concept of continental law and common law 14. International trade theories and WTO 15. International trading procedures 16. International negotiation procedures 17. International treaty/agreement
二、跨文化商务交际方向 2. 1 Concepts and Theories of Intercultural Communication 1. Definition and classification of intercultural communication competence 2. Theories of ICC (e.g. Kluckholn and Strodbeck’s Value Orientations Hofstede-Bond Value Dimensions, HaHall’s High and Low Context Orientation, etc.) 3. Verbal and nonverbal communication 4. Differences in language, thought and culture between Chinese and westerners 5. Chinese and Western business culture etiquette 6. Intercultural communication skills
2.2 Business Knowledge 1. Concepts of international business 2. Corporate culture 3. Leadership and organizational structure 4. Corporate social responsibility and ethics 5. Business presentation and negotiation 6. Marketing mix and sales 7. Human resources management 8. Accounting and financial analysis 9. Enterpreneurship and innovation 10. Consumer behavior 11. e-business and internet 12. Basic concepts and principles of economics (e.g. production, price, cost, value, GDP, inflation, stock market, equity, foreign exchange rate, butterfly effect, broken window theory, etc.) 13. Concept of continental law and common law 14. International trade theories and WTO 15. International trading procedures 16. International negotiation procedures 17. International treaty/agreement
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发表于 2016-3-7 20:52:46
发表于 2016-8-26 16:38:07
